Real Numbers: How Much does YouTube Shorts Pay for 1 Million Views?
How much does YouTube Shorts pay for 1 million views?
Assuming you have the required 1,000 subscribers and >10 million YouTube Shorts views over 90 days required to join the YouTube Partner Program, you can get paid for views on your YouTube Shorts.
But how much does YouTube Shorts pay? That’s the big question.
We did the math using one of our own TubeBuddy YouTube Shorts videos with over 1 million views. Here’s what we discovered.
How Much does YouTube Shorts Pay for 1 Million Views?
We’ll get to the point. YouTube paid us $99.87 for 3.1 million views on one of our monetized YouTube Shorts. How much does YouTube Shorts pay for 1 million views? In our case, $32.
So if you work in a YouTube Shorts niche that gets millions of views, and if you monetize your content without using licensed music (more on that in a moment) you can make a few bucks.
But YouTube Shorts views don’t pay anywhere near as much as views on long form videos. Still, ad revenue is only part of the story. Short form video is an important part of any independent creator’s content strategy.
CPM vs. RPM: Know Your Metrics
A couple of terms we need to understand: CPM and RPM. CPM is cost per mille (thousand) and RPM is revenue per mille (thousand).
On YouTube, the CPM is what advertisers pay YouTube per 1,000 video views. RPM is the creator’s cut of the CPM.
On long form YouTube videos, creators get a 55% cut with YouTube taking the remaining 45%.
The average RPM on long form YouTube videos is about $3. The average RPM on YouTube Shorts is somewhere around $0.05. Five cents.
Revenue Sharing: A Shared Pot
The monetization model for YouTube Shorts is unique. Unlike long form videos where ads are embedded directly into content, Shorts ad revenue is pooled. This pool is divided among creators and YouTube itself. That means an ad doesn’t have to play before your Short for you to get a cut. On the flip side, it means that your cut is smaller, because it’s shared.
So $32 is how much YouTube Shorts paid for 1 million views in our case. Because record labels can take a 50% cut of revenue off the top if a Short uses their copyrighted music, The $32 we earned from 1 million YouTube Shorts views would have been halved to about $16.
Turning Views into Value
The average RPM for Shorts is pocket change savvy creators know that the value of YouTube Shorts isn’t just the potential earnings on ad revenue.
YouTube Shorts are a great way to drive views to your long form content (where the real ad money lies), and to push people to subscribe to your channel. Shorts reach new audiences and give you a chance to hook viewers with your unique content. Shorts can also help to build community around your content. In addition, Shorts can drive merchandise sales, and are a great place to share brand-sponsored content if you want to pursue brand deals.
Look to the queen of YouTube Shorts, JennyHoyos, who gained over 1.5 million subscribers with only 90 Shorts. She only earned $1,200 from 22 million Shorts views. But that’s not even 10% of what she makes as a short form creator.
Her real success comes from leveraging her Shorts and followers for brand collaborations, to sell merchandise, online courses, and more.
So while how much YouTube Shorts pays for 1 million views is pretty underwhelming, a smart YouTube Shorts monetization strategy isn’t limited to just ad revenue.
In short (lol) creators won’t get rich from ad revenue alone, ad revenue is far from the only way to monetize YouTube Shorts.
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How Much YouTube Paid Us for 1,000,000 Shorts Views (Monetization Explained) – Video Transcript
00:00
– In this video, I’m going to share with you exactly how much YouTube paid us for 1 million Shorts views, we’ll dive into YouTube Shorts monetization, how you can 10X your short form revenue, and how Shorts revenue compares to long form videos. Let’s get into it. (upbeat music) To start earning money on YouTube Shorts, you first need to be a part of the YouTube Partner Program.
00:21
To get in, you need a thousand subscribers and either 4,000 hours of watch time on your long form videos in the last year, or 10 million views on your YouTube Shorts. Yes, it is kind of crazy, but once you’re in, you can start earning. Now let’s break down two crucial terms, CPM and RPM. CPM is what advertisers pay YouTube for every 1,000 views their ad gets.
00:48
RPM is what YouTube pays you for every 1,000 views your video gets. Remember this because it is important. In long form videos, ads play directly on your content. The revenue is split with YouTube keeping 45% and you getting 55%. It’s pretty straightforward, but YouTube Shorts are a little bit more complicated.
01:09
That’s because on YouTube Shorts, ads play between multiple different videos from various different creators. So, instead of you making all the money, the revenue gets split between you, YouTube, and all of the other creators who posted YouTube Shorts, and then the music industry. Picture all the ad revenue from Shorts as a big pot.
01:30
Every ad view adds a little bit more money. If a creator Short uses a song that’s copyrighted, part of its revenue, half to be exact, is deducted to pay for music rights. If a Short features two copyrighted songs, then two-thirds of that Short’s revenue gets taken away. After setting aside money for music rights, the remaining money is divided among all creators based on the popularity of their Shorts.
Say, your Shorts get around 1% of all the views on YouTube Shorts, then you earn about 1% of everything left in the pots. But before you run off, YouTube takes its cut. For Shorts, YouTube takes 55%, then leaving you with 45% of whatever you received. So after all of that happens, how much do you as a creator make? It’s not much.
The average RPM for a long form video is around $3, meaning a 100,000 views could earn you around 300 bucks on average. Of course, some creators make a lot more, some make a lot less. But for Shorts, the average RPM is around 5 cents. So, the same amount of views might just bring you in $5. Compared to long form videos, Shorts turn like the change you find down the side of the couch cushion.
02:49
Now, before I tell you how much YouTube paid us for a million views, do me a quick favor and smashed the Subscribe button. This is the year that we hit a million subscribers and we cannot do it without your help. And the bigger the channel gets, the bigger the videos get. Now for the big reveal, how much did YouTube pay us for 1 million Shorts views? Drumroll please.
(drum rolling) $99.87 from 3.1 million views, which is about $32 per 1 million views. (bummer music) Yeah, it’s not a lot of money, but it’s not just us. YouTube giant ZachKing made $91 from 10 million Shorts views. That’s, I’m sorry Zach. Put #SorryZach in the comments if you made it this far.
That’s rough. Although short form content does not earn as much as long form videos, they’re still valuable. For example, the queen of YouTube Shorts, JennyHoyos, gained over 1.5 million subscribers with only 90 Shorts. And while she only gained $1200 from 22 million views, the interesting part is that $1200 was not even 10% of what she makes as a short form creator.
04:11
You can make a lot more money beyond ads. Jenny’s real success comes from leveraging her Shorts and followers for selling merchandise, online courses, and brand collaborations. So remember, monetization isn’t limited to just ad revenue. With a strong following, you could earn through your own products and partnerships.
04:31
So no, YouTube Shorts do not pay a lot of money, but you get way more subscribers from Shorts than you could ever imagine getting on a long form video. So, eh, you know, you get what you get, you don’t throw fit. And once you have all those subscribers, you can monetize in so many other ways to make a lot more money than ads could ever pay you.
04:51
So, let me know if you think Shorts are a great opportunity in the comments below. Let me know if you’re posting Shorts so I can check in your channel out. And when you’re done, I suggest you watch this video right here because YouTube has a secret team that nobody knew about and they just got exposed.
05:08
Check that out. (upbeat music)
Special Creator Day live stream
📅 April 23, 2024
⏰ 6 – 7:30pm PST
What’s next in creator tech? Join BENlabs CEO Ricky Ray Butler, host Judah Lee, and creators King Bach, Hannah Stocking, and Kris London for a special Creator Day event, streaming live from LA.
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